Impact of Hostile Technology on Business
Hostile technology is frequently linked to illegal conduct like ransomware, hacking into systems to steal data, or making computer viruses. However, this does not capture the whole picture. The environment is changing so that the concept of hostile technology should be widened to include legal, even widely accepted, actions that eventually threaten societal well-being.
Understanding Hostile Technology
Technology can be used in more inappropriate ways as it becomes more sophisticated. People use technology more frequently for daily tasks, so they are increasingly exposed to unforeseen and harmful outcomes. High levels of automation, or making judgments quickly, increase the likelihood of something going wrong.
“Hostile” technology might include illegal technology like malware and hacking tools and also legitimate use cases like advertising and customer targeting. Whether technology is hostile can depend on your point of view.
Internet advertisements, tracking cookies, and social media influencer efforts are not intrusive to some people. They are willing to exchange their data for what they believe to be targeted offers or valuable items. Others block ads entirely by installing ad-blocking software on their browsers.
Consenting to track or gather personal data is almost automatic for some people. For others, it requires considerable consideration. Due to varying degrees of access to and knowledge, many people are unaware they even have a choice.
Different socioeconomic and demographic groups have different degrees of access to and experience with technologies. There are differences in how information and alternatives related to consent are presented. Many people are unaware that they even have a choice.
Not all hostile behavior is ill-intentioned or malevolent. One illustration is biased in machine learning systems or algorithms. Due to unintentional and unforeseen distortions in the manner they were built or developed, these may show “hostile” tendencies. These may be against specific client groups without having been compromised or intentionally created that way.
Insight Of Hostile Technologies
the spread of technology’s potential threat surface along with its rising ubiquity. By 2026, more than 65 billion Internet of Things (IoT) devices will be actively used worldwide. Each of these potentially has security holes that could be used maliciously.
Consumer attitudes and behavior regarding advertising and marketing technology are changing, and there is a growing divide between those who accept extensive uses of personal data and those who are more concerned about privacy.
Growing concern over how social media platforms are influencing societal debates regarding health, politics, and other topics due to their use and impact on misinformation campaigns
Bias in algorithms and data sets produced are effects of the rising use of artificial intelligence (AI) and machine learning. Controlling the usage of AI in procedures like employment is being attempted due to worries about adverse effects.
Increased data collection, storage, and usage oversight, as seen by the General Data Protection Regulation (GDPR), the California Privacy Rights Act (CPRA), the new Personal Information Protection Law in China, and similar laws in other countries.
Things To Consider
The need for protection against malicious hacking and malware is growing as data breaches approach historical levels. Businesses must invest in protecting a more comprehensive range of touchpoints from organized and well-funded enemies.
But when the risk increases, it’s also essential to consider other aspects of hostile technology. Respecting consumer preferences, abstaining from intrusive and self-serving targeting, and also eliminating bias in algorithmic systems and data sets are morally right and promote trust, favorable public perceptions, and, ultimately, the company’s success.
Strong security measures have emerged as a critical differentiator for certain businesses as consumers have begun to place a more significant value on their privacy. Approximately 80% of consumers consider data protection when making purchases. They are willing to pay extra for goods or services from companies that uphold more excellent privacy standards.
Also read – https://business360plus.com/2022/11/19/potential-of-pla…s-for-businesses/