The five most influential creators of 2022
What exactly does it mean to be a well-known creators today on the internet? Although follower count is a simple indicator. It misses the essence of what makes a creator popular and successful. A prominent creator needs an audience.
Becoming well-known and enduring is about producing compelling, genuine work. It has influenced other creators and used its platform as a launchpad for an endeavor with a scope more significant than its content.
All the creators have taken the relationship they’ve built with their fans and developed it into something more. A foundation for supporting upcoming artists, a line of coffee or cosmetics, or a chain of restaurants and retail stores.
The New York Times refers to Emma Chamberlain as “the most important YouTuber today.” It credits her with “inventing the way people talk on YouTube now.
Chamberlain has amassed a YouTube following of more than 11 million people since she started recording videos in 2017.
She was a high school sophomore and did that for six months this year. She also moved her attention to Chamberlain Coffee, her two-year-old coffee company founded to make quality coffee more widely available.
Her podcast, which she claims provides a platform for long-form content that may not be the ideal fit for YouTube. Since Chamberlain doesn’t have to be physically present on camera when she podcasts, she can speak more honestly. “It’s the most private thing I do, yet I feel the safest and most connected while doing it.”
JIMMY DONALDSON (AKA MRBEAST)
Jimmy Donaldson explained to Joe Rogan in March that he found it difficult to talk about anything else as a teenager besides YouTube. “I am just obsessed over YouTube for years,” he admitted. The first few dollars he earned from the website amounted to roughly $1 per day and were used to upgrade his video equipment, including a microphone and a laptop.
That ethos is still present today but in a supersized way: Twelve years and more than 200 million subscribers across his main MrBeast channel and its offshoots. Donaldson treats YouTube strategically when other creators could view it as an ad-driven ATM.
He thinks that he has studied what constitutes a quality YouTube video for more than 40,000 hours.
He puts his earnings, reportedly $54 million last year, back into the content of his primary channel. The ambition of his movies and prizes has expanded along with his money.
Whether it’s spending almost $3.5 million to recreate competitions from Squid Game and award the winner with $456,000 (the 25-minute video has had 292.8 million views).
That pattern will probably persist as his other firms prosper with assistance from his management firm. Donaldson established the internet eatery MrBeast Burger. Its first physical presence in New Jersey’s American Dream Mall set a record for the most hamburgers sold in a single day. It is plant-based and contains five chocolate bars. These gluten-free cookies reportedly generated $10 million in revenue in the first three months.
Michael Le was “my one-man team” when Musical.ly and TikTok merged in 2018, managing videography and editing for the dancing videos he shared on his 600,000-follower account.
The hand-curated feed from Musical.ly was replaced with a new algorithm in the new app. He amassed a million followers in a single week before continuing to add one million followers on average every seven days.
With Joystick, his play-to-earn gaming and esports platform that he announced in May, Le is bringing together two of his areas of interest, gaming and web 3.
Le currently has 52 million TikTok followers, 2.3 million Instagram followers, and several YouTube channels, including one about gaming and another about web 3.
To create what Le refers to as “a university for Web3 and gaming,” he and his cofounder raised $8 million in early money. Users can access the company’s classes and gaming resources for a monthly subscription, allowing them to learn how to play esports. The most advantages will go to those who know how to use the area.
RHETT MCLAUGHLIN AND CHARLES “LINK” NEAL
Rhett McLaughlin and Charles “Link” Neal are two of the more experienced YouTube creators.
They attained this position by transforming the entertainment studio Mythical, which currently has 76 million subscribers and 27 million lifetime views across all of its channels, from their self-titled YouTube channel and flagship program, Good Mythical Morning, which was first launched in 2006.
Two GMM offshoots, a podcast archive, an e-commerce site, a premium membership not-so-secret society, and channels managed by Smosh,
The company’s other pioneers in YouTube comedy acquired in 2019 are all part of the Mythical network.
Rhett & Link, who has built a following centered on sustainable development, wants to help up-and-coming creators do the same.
$5 million Mythical Creator Accelerator fund was established last summer. (3.15 million followers), who creates comedic films with the help of his piano talents and knowledge.
Neal explains, “We take everything we’ve learned and build a relationship with them. According to McLaughlin, a significant component of that relationship is assisting other innovators in turning their fan networks into businesses without going bankrupt.
According to him, “that relationship with fans may open up so many opportunities that it feels almost ravenous. Navigating it can push you into the ground or the stratosphere. We wish to safeguard these artists from the pitfalls and assist them in seizing the opportunity at hand to make this a win-win situation.
PATRICK SIMONDAC (AKA PATRICK STARRR)
Patrick Simondac’s debut YouTube video , My Morning Makeup Routine, under the pseudonym Patrick Starrr, is inspired by supportive coworkers and bosses at his retail job .
He describes Starrr as having “no bounds and not trying to conform or comply with any system. Starrr has collaborated with makeup companies like Mac Cosmetics and clothing brands like Fashion to Figure during the past nine years thanks to his popularity on YouTube and Instagram (he has 8.6 million followers total, evenly split between the two).
He also served as a guest judge on Drag Race Philippines. When he started his company One/Size in 2020, Simondac considered that he had accomplished this without upholding many of the beauty industry’s principles.
Me not having good skin, not even having hair, not having the lightest skin all led me to promote the unseen and the unheard,” says Simonds. He added that he devised the brand for anyone who likes makeup but might not have “beauty privilege.
One/Size has grown to include Sephora branches. In Kohl’s stores and Southeast Asia since making its debut in Sephora’s U.S. and North American locations two years ago.
On October 17, 2022, Sephora in the U.K. will begin selling it. Simond says as he shifts from influencer to entrepreneur, he expanded his staff and One/Size to stop, look, and listen.
“learn how a business works” while “acknowledging development, perspective, and weakness.”
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